Igor Gurovich is a graphic designer and co-founder of studios Ostengruppe and Arbeitskollektiv. The beginning of his professional career coincided with a period of profound transformation in the post-Soviet context, and at a young age he became a cult figure in Russian graphic design. This status was shaped largely through his collaboration with the DOM Centre of Contemporary Culture, as well as through bold experimental projects produced by the Ostengruppe bureau.

His practice is primarily focused on collaborations with cultural institutions, including museums, theaters, festivals, and music venues. Gurovich works in book design and branding, designs exhibition and theatrical scenography, and at various stages of his career has also engaged in object design. He is the author of collections of furniture, porcelain, and textiles.

Gurovich is a participant and award recipient of major international exhibitions and a member of the Alliance Graphique Internationale (AGI). His work has been published in professional design media since 1996. He currently lives in Armenia, where he heads a new campus of the HSE School of Design, continuing his long-standing engagement with professional design education, which he has pursued for more than fifteen years.

Poster design is instrumental to Gurovich’s practice. Some of his poster series, created for a select group of clients, span multiple years and even decades, allowing the gradual evolution of his visual language to be traced over time. In these works, his interests in theatre, music, typography, and the material world converge, alongside its distinctive and often playful artifacts.